Learn Performance Marketing
Practical, sourced playbooks on getting found, cited, and chosen — across AI search, SEO, content, website strategy, paid media, and AI audits.
Content Audit for AI Search: What to Merge, Redirect and Delete
A content audit rebuilt for AI search: how to decide what to merge, redirect or delete when engines retrieve everything and cite almost nothing.
Read →Designing a Website AI Can Actually Quote
Content structure for AI extraction decides whether assistants quote your pages. New citation-position data, and how to fix your top pages without a rebuild.
Read →Content Marketing Metrics: The Six That Actually Matter
Content marketing metrics broke when AI answers stopped sending clicks. Here are the six that still tell you the truth, and how to report…
Read →Universal Commerce Protocol: Google Put a Checkout Button Inside the Answer
The Universal Commerce Protocol puts a Buy button inside AI Mode and Gemini. What UCP actually requires from your product data, and where to…
Read →AI Overviews Came for Your Commercial Keywords
AI Overviews on commercial keywords grew 71% in six months. What that means for your service, category and comparison pages, and how to get…
Read →How AI Assistants Choose Which Sources to Cite
AI assistants like ChatGPT, Perplexity, and Google’s AI Overviews answer questions by pulling from web pages they can read and trust. When your page…
Read →Yelp Handed ChatGPT 330 Million Reviews: Review Management Is Now AI Search Work
Review management now decides whether AI recommends you. What ChatGPT, Google AI Mode and Gemini actually read, and how to fix your review profile.
Read →Google Will Call Your Business Before Your Customer Does
Agentic booking is live: Google now calls businesses on customers’ behalf. What to publish and how to prep your front desk to win those…
Read →Asking Once Tells You Nothing: Your AI Visibility Score Is a Distribution
Your AI visibility score changes every time you ask. See what run-to-run data shows and how many runs it takes to measure AI visibility…
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