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Practical, sourced playbooks on getting found, cited, and chosen — across AI search, SEO, content, website strategy, paid media, and AI audits.
Is GEO Worth It? What Three Skeptical Studies Get Right and Wrong
Is GEO worth it? Three new studies show AI sends little traffic. Here's where GEO spend still pays off and where it doesn't. Get…
Read →AI Referral Traffic: What to Change on the Pages AI Sends People To
AI referral traffic converts better but is small. See what the data shows and how to rework landing pages for AI visitors. Get a…
Read →ChatGPT Fell From 70% to About Half of AI Assistant Prompts. Who Are You Optimizing For Now?
AI assistant market share is shifting: ChatGPT fell from 70% to 50% of US prompts. Here's how to rebuild your tracking. Book a free…
Read →Ads in AI Mode: How Google’s New Ad Formats Work and How to Get Ready
Ads in AI Mode are in limited U.S. testing. Here's how Google's new formats work, who may qualify, and what to fix first. Get…
Read →Programmatic SEO: Can Google Lose Faith in Your Whole Site?
Programmatic SEO can cost a whole site Google’s trust. See what John Mueller said, what he didn’t, and how to audit your templated pages.
Read →Google AI Mode Official Pages: Will Yours Be the One It Picks?
Google will test an official-pages box at the top of AI Mode answers. Here's what it confirmed, what it didn't, and how to prep…
Read →Self-Promotional Listicles: Is Your “Best [Category]” Page Recommending Your Competitors?
Self-promotional listicles get cited by AI Overviews but often recommend your rivals. See the data, the FTC risk, and what to publish instead.
Read →Google Ads Automated Promotions: Your Website Discounts Are Now Running as Ads
Google Ads automated promotions pull offers off your site and run them as ads. Here is what to audit, how to opt out, and…
Read →Branded AI Overviews: What Google Says When Someone Searches Your Company Name
AI Overviews now show on most brand-name searches. See what Google says about your company and how to fix the sources behind it. Free…
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