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Practical, sourced playbooks on getting found, cited, and chosen — across AI search, SEO, content, website strategy, paid media, and AI audits.
Google’s Site Reputation Abuse Policy Now Ends at the EEA Border
Google's site reputation abuse policy now demotes a page for searchers outside the EEA, not inside it. What changed, what didn't, what to audit.
Read →Google Started Paying for Content That Shapes an AI Answer. Read the Fine Print.
Google's AI contribution pilot pays only for content that shapes an answer at generation, not pages linked afterward. What that line means for your…
Read →Siri AI Answers From the Web Now. Nobody Can Tell You If You’re In It.
Siri AI goes live Sept 14 and answers from the web through Applebot. What Apple has and hasn't said about credit, and the two…
Read →Multilingual AI Search Visibility: Your Site Speaks English, Half the Questions Do Not
Multilingual AI search visibility: why English-only pages lose non-English AI answers, what retrieval research shows, and what to translate first.
Read →LinkedIn AI Search Visibility: The Posts AI Quotes Aren’t the Ones That Go Viral
LinkedIn AI search visibility runs on relevance, not reach. What 89,000 cited URLs reveal about which posts AI quotes, and how to publish for…
Read →Gated Content Is Why AI Never Brings You Up: What to Open, What to Keep Behind the Form
Gated content is invisible to AI crawlers. Here is the asset-by-asset rule for what to open, what to keep behind the form, and how…
Read →Incrementality Testing: How Much of Your Paid Search Is Buying Clicks You Already Own?
Incrementality testing shows how much paid search buys clicks organic already wins. A step-by-step method, and when to leave brand ads on.
Read →Amazon Rufus Is Now Alexa for Shopping. Is Your Product Data Ready?
Amazon Rufus is now Alexa for Shopping, reading reviews and product data differently than Google. What changed, what it reads, and how to prepare.
Read →Brand SERP: You Won the AI Recommendation. Then They Googled You.
Over 93% of AI users verify a recommendation before acting, mostly by Googling your brand. Your brand SERP is where AI referrals convert or…
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