Website Strategy
A website now has two audiences: the person reading it and the model summarizing it. These guides cover the structural decisions that serve both without compromising either.
AI Referral Traffic: What to Change on the Pages AI Sends People To
AI referral traffic converts better but is small. See what the data shows and how to rework landing pages for AI visitors. Get a…
Read →Amazon Rufus Is Now Alexa for Shopping. Is Your Product Data Ready?
Amazon Rufus is now Alexa for Shopping, reading reviews and product data differently than Google. What changed, what it reads, and how to prepare.
Read →Designing a Website AI Can Actually Quote
Content structure for AI extraction decides whether assistants quote your pages. New citation-position data, and how to fix your top pages without a rebuild.
Read →Universal Commerce Protocol: Google Put a Checkout Button Inside the Answer
The Universal Commerce Protocol puts a Buy button inside AI Mode and Gemini. What UCP actually requires from your product data, and where to…
Read →Website Redesign SEO: Pass Every Check, Still Vanish From AI Answers
Website redesign SEO isn’t just redirects anymore. Learn what to baseline so AI answers keep citing you after the move — plus a free…
Read →JavaScript SEO in the AI Era: What GPTBot and ClaudeBot Actually See
JavaScript SEO now decides whether AI crawlers can read your site. See what GPTBot and ClaudeBot actually get, and how to fix it. Free…
Read →Your Next Visitor Is an AI Agent: Making Your Website Agent-Ready
Agentic browsing is here: AI agents now visit, read, and buy on websites. Learn what an agent-ready website needs and how to prepare yours.
Read →Is Your Website AI-Ready? Architecture, Schema and Crawlability
Website AI readiness explained: what AI crawlers need, where schema fits, the truth about llms.txt, and the architecture that makes a site quotable.
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