Learn Performance Marketing
Practical, sourced playbooks on getting found, cited, and chosen — across AI search, SEO, content, website strategy, paid media, and AI audits.
Generative Search, Demystified: How to Future-Proof for AI-Driven Queries
Generative search is reshaping how buyers find you. Here's how to future-proof your content for AI-driven queries — and stay citable in the answer.
Read →Video Is Now a GEO Channel: How YouTube Videos Earn AI Citations
Video SEO now has a second front: getting cited in AI answers. A 100M-citation study shows YouTube is the #2 social source in AI…
Read →How to Get Your Products into ChatGPT Shopping Recommendations
ChatGPT shopping now names a short list of products pulled from merchant feeds. Here is how it decides what to recommend, whether the traffic…
Read →Your Rankings Are Fine. Your Traffic Isn’t. Here’s What Changed.
Organic traffic dropping while rankings hold? Zero-click search and AI Overviews changed the math. Here's the diagnosis — and what to do next.
Read →Featured Snippets, People Also Ask & AI Overviews: How to Win Position Zero in 2026
Featured snippets, People Also Ask, and AI Overviews are three answer boxes won by the same skill. Here's how to structure content to claim…
Read →Schema Markup for AI Search: What the 2026 Data Actually Shows
Does schema markup get you cited by AI? 2026 data says it's an amplifier, not a driver — plus where schema still counts for…
Read →Brand Entity SEO: Building the Knowledge Graph That AI Search Trusts
How an engine resolves “your brand” NO RESOLVED ENTITY “Acme” on the site, “Acme Corp.” on LinkedIn, “ACME LLC” in directories. The engine sees…
Read →When AI Gets Your Brand Wrong: Finding and Fixing AI Hallucinations
AI hallucinations can invent facts about your brand — fake policies, wrong prices, made-up reviews. Here's how to find and fix what AI gets…
Read →Brand Trust Signals: How AI Decides Who to Believe
Brand trust signals decide whether AI cites you or a competitor. See which signals matter most in AI search and how to build them.
Read →