Learn Performance Marketing
Content Marketing
Content earns its keep when it gets found, quoted, and remembered. These guides run from planning and formats through to proving the work paid for itself.
Content Refresh: Why AI Engines Cite Newer Pages (and How to Update Yours)
AI engines cite fresher pages. Learn how a content refresh earns AI citations, how often to update, and which pages to refresh first.
Read →Video Is Now a GEO Channel: How YouTube Videos Earn AI Citations
Video SEO now has a second front: getting cited in AI answers. A 100M-citation study shows YouTube is the #2 social source in AI…
Read →Citable Content: How to Write So AI Quotes You
Citable content is structured so AI engines extract and quote it. Learn answer-first writing, the formats AI prefers, and how to structure for extraction.
Read →